Spring is here so let’s get to work!
Spring is here! Fresh grass is growing, flowers are blooming, and the urge to organize your life and business is definitely lurking. As a business owner, you know the importance of managing your inventory. Inventory can mean the products you sell or the products that you use to run your business. Businesses use a lot of products every single day to keep their business moving forward and connected. These items include computers, phones, and even copy machines. But what about all of the products that you have accumulated over the years that are used to market your business such as pamphlets, brochures, signage for old promotions, etc? When was the last time you took inventory of all of your marketing materials?
What Do You Have & What Can Go?
Over the years, a lot of marketing materials will be purchased to promote your business. Some materials such as brochures and paper fliers might have been used for a specific event or for a promotion that has long since ended – why hold on to these? These products gather dust in your office and possibly at your customer’s home. Take stock of what you have and use that to measure its success. What good did these paper products do for you? Probably, not enough to justify their cost or the space they take up in your office. Get rid of them and move toward the future.
Vinyl banners can be leveraged to share your message with potential customers as they pass by your location. Instead of having them walk away with a piece of paper that they will inevitably throw out, grab their attention while you have them.
Sick of Unnecessary Paperwork? Get Rid of It!
Does your business offer a loyalty program or encourage customers to sign up for your email? Are they writing down their email and mailing address on pieces of paper that are then handed off to a data entry employee who has to enter each character into a computer system? How archaic! Stop punishing your customers and yourself. Signarama of Deerfield Beach offers Digital Kiosks that can collect data from your customers and then submit it to the system of your choosing. Streamline the process by allowing your customers to enter their own information without having to reach for a pen.
Upgrade Your Marketing
Your marketing efforts say a lot about your business. If you’re attempting to reach your target audience through an avenue they don’t understand, you’re wasting resources. For example, businesses whose target audience may be an older generation would not invest in social media channels such as Facebook or Twitter. Their funds would be better spent on radio or television ads.
While social media and television might be an acceptable way to target a specific market, there are several ways you can target both without being too pushy. Car wraps are a creative product that can be used to target any age demographic. Signarama of Deerfield Beach offers several options for businesses that are interested in wrapping a vehicle. Our car wraps can last up to 8 years if properly cared for. Our vehicle wraps are priced competitively and are made of high quality materials that can withstand the unpredictable weather in south Florida.
Traveling advertisements can attract any customer at any given moment without being intrusive. Younger demographics are less likely to trust a commercial than their older peers. Consider upgrading your business’ fleet by adding custom vehicle graphics that tell your customers about your business in an engaging and creative way.
No matter how successful your business is, it could always use some freshening up. Here at Signarama, we understand the importance of keeping your business fresh with modern technology, products, and strategies.
Contact Signarama of Deerfield Beach today and let’s get your business ready for a successful 2016!