What Makes a Great Sign? 5 Tips for Designing Your Sign

A good sign should convey important information about your business as well as create a mental impression about your work. Graphic design is both art and science that uses different components to provide a distinct overall impression. These components include lettering style and size, contrast, white space, visibility, legibility and content. Keeping in mind the five most important factors in signs will help you to create the best sign for your needs.

1 Visibility – choose colors that contrast without being stark and unpleasant to the eye. Yellow and green, red with white, blue and white, and yellow with black are generally good combinations. If you must have certain colors that are not particularly good together, such as colors that may be a part of your company logo and brand, consider outlining the lettering in white to increase visibility.

2 Keep It Simple – too much information on a sign can be confusing and illegible. Keep the information simple and straightforward. Also choose a sign shape that works with the amount of lettering you require. You should not choose a long thin rectangular sign if you need a large amount of text. Choose a square sign or rectangular to provide room for lettering.

3 Fill the Sign Area Strategically – use graphics, borders, shadowing and other items to create a visually attractive message. Fill in as much of the sign as possible but don’t crowd the text, which can be confusing. Decide what text can best convey information about your business in the least amount of space. A “tag line” or other snappy phrase can help to fix your business in customers’ minds.

4 Choose the Right Sign Style and Size – determine the distance from the road or sidewalk and the pattern of traffic. This measurement will help you to determine what size background and lettering you will need for best visibility. You can choose from a wide variety of sign styles that can help to make your sign more visible. Illuminated signs are effective for businesses that stay open during the night hours. Neon signs are eye-catching and can be seen for long distances. Slim edge-lit signs use LED technology to create a highly visible, lighted sign to catch your customer’s attention. Hanging signs can be used to project out from a building’s face for better visibility. Engraved signs provide an upscale look. Sandblasted signs made of wood or high-density urethane create an artistic look that can suit certain types of business well. Signs can also have changeable lettering to provide information on specials and other new information that may interest customers.

5 Align Lettering & Graphics Properly – nothing looks more slipshod than poor alignment and creates a sour image for your company. Use graphics tools to ensure centering and left-and-right alignment for all text to create an even and professional effect. In addition, ensure that all lettering is clear and distinct without blurred edges. Crisp, clean lettering is easy to read and allows customers to read the sign from a greater distance.

Contact Signarama Deerfield Beach at 954-428-7446  or visit us on the web at for your sign needs.



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