Spring Clean your Business Starting with New and Improved Signage

Spring is here so let’s get to work!

Spring is here! Fresh grass is growing, flowers are blooming, and the urge to organize your life and business is definitely lurking. As a business owner, you know the importance of managing your inventory. Inventory can mean the products you sell or the products that you use to run your business. Businesses use a lot of products every single day to keep their business moving forward and connected. These items include computers, phones, and even copy machines. But what about all of the products that you have accumulated over the years that are used to market your business such as pamphlets, brochures, signage for old promotions, etc? When was the last time you took inventory of all of your marketing materials?

What Do You Have & What Can Go?

Over the years, a lot of marketing materials will be purchased to promote your business. Some materials such as brochures and paper fliers might have been used for a specific event or for a promotion that has long since ended – why hold on to these? These products gather dust in your office and possibly at your customer’s home. Take stock of what you have and use that to measure its success. What good did these paper products do for you? Probably, not enough to justify their cost or the space they take up in your office. Get rid of them and move toward the future.

Vinyl banners can be leveraged to share your message with potential customers as they pass by your location. Instead of having them walk away with a piece of paper that they will inevitably throw out, grab their attention while you have them.

Sick of Unnecessary Paperwork? Get Rid of It!

Does your business offer a loyalty program or encourage customers to sign up for your email? Are they writing down their email and mailing address on pieces of paper that are then handed off to a data entry employee who has to enter each character into a computer system? How archaic! Stop punishing your customers and yourself. Signarama of Deerfield Beach offers Digital Kiosks that can collect data from your customers and then submit it to the system of your choosing. Streamline the process by allowing your customers to enter their own information without having to reach for a pen.

Upgrade Your Marketing

Your marketing efforts say a lot about your business. If you’re attempting to reach your target audience through an avenue they don’t understand, you’re wasting resources. For example, businesses whose target audience may be an older generation would not invest in social media channels such as Facebook or Twitter. Their funds would be better spent on radio or television ads.

While social media and television might be an acceptable way to target a specific market, there are several ways you can target both without being too pushy. Car wraps are a creative product that can be used to target any age demographic. Signarama of Deerfield Beach offers several options for businesses that are interested in wrapping a vehicle. Our car wraps can last up to 8 years if properly cared for. Our vehicle wraps are priced competitively and are made of high quality materials that can withstand the unpredictable weather in south Florida.

Traveling advertisements can attract any customer at any given moment without being intrusive. Younger demographics are less likely to trust a commercial than their older peers. Consider upgrading your business’ fleet by adding custom vehicle graphics that tell your customers about your business in an engaging and creative way.

No matter how successful your business is, it could always use some freshening up. Here at Signarama, we understand the importance of keeping your business fresh with modern technology, products, and strategies.

Contact Signarama of Deerfield Beach today and let’s get your business ready for a successful 2016!

Making the Most of Your Trade Show Display

Trade shows are an excellent opportunity to market your business to potential customers and partners in your industry. You can spend thousands of dollars getting your business ready for an event but if you don’t get it right it may all be for naught. Signarama of Deerfield Beach has been helping businesses succeed at trade show events for years. Our staff takes the time to learn about the event you will be attending including size restrictions or requirements, delivery expectations and needs, and expo guidelines. We want to make sure you get the most out of your investment in the trade show you are attending. as well as Signarama.

Whether you’re attending your very first trade show or consider yourself a professional, here are some tips that are sure to help you get the most out of your trade show display.

Trade Show Displays

The Right Display for Your Trade Show

Not all displays are the right display for your needs. Some trade shows will feature a large expo hall where your business will get thousands of passersby each hour. A large display will be the most effective in standing out amongst the crowds. Modular displays offer a custom look that will make a statement about your business. These displays are lightweight, easy to transport, and can be designed to fit your custom requirements and needs.

For smaller trade shows where the expo hall is limited to only a few vendors, you might want to keep your display more simple. Table covers, vinyl banners, or banner stands can showcase your business in a way that is effective to the audience without being over the top. Banner stands are easy to set up, requiring only one individual and can be transported by your business rather than being shipped ahead of time.

Make a Statement – Make it POP!

POP displays show the customers that you are truly invested in the event. These bold products really stand out and can be designed in a wide variety of sizes and shapes including curved, straight, serpentine, and more. They are long-lasting, durable, and easy to transport and set up. In most cases, POP displays can “pop” into place in a few minutes. POP displays can be tabletop models that can be used to showcase products that you’re selling at the trade show but can also be as large as 20 feet tall.

POP displays can feature custom designs including photography, art, messaging and more to attract passersby. These lightweight solutions are perfect for businesses that attend trade shows often and want to get the most for their money and make a big impact because if stored properly, they can be reused for the duration of that campaign.

POP Displays

Virtual Messenger – Go for the Wow!

The most cutting edge product you could purchase for your trade show booth is the Virtual Messenger. This is a fully customizable tool that can really add that “wow factor” that passersby will remember. The Virtual Messenger can be any presenter, celebrity, mascot, or even a product. Your brand’s message can be looped or interactive with touch screen options. Advertise dynamic content at your next trade show to engage potential customers with something new and fresh. Deliver text messages, videos, pictures, dynamic content, QR codes and so much more using this new technology.

Vector Display

Promotional Items and Printed Collateral

Don’t forget to budget for promotional items and printed collateral that can give your message a lasting value long after the trade show is ended. Consider investing in custom design flyers that can retell your story to your prospects after they have left the show. Promotional products and giveaways can increase brand recognition and are often kept long term. These items can make your investment in your trade show display memorable. This will allow your prospects to reach back to you after the event to inquire about purchasing your product or service.

Promotional ItemsPrinted Collateral

There are many ways your brand can stay fresh and stand out from the competition at the next trade show; Signarama of Deerfield Beach offers all of them. We focus on large scale displays as well as smaller options. We know that businesses come in all sizes and budgets and we want to do our part to help them all succeed. No matter what your business specializes in, we want to get to know you and help you surpass your goals! Come by Signarama of Deerfield Beach today and tell us about your upcoming trade show. We are ready to start building your next display!

 

Sign-Buyers Guide – Five Questions to Ask Before Buying Signage

When it comes to your business there might be no greater concern than selecting the right suppliers. As a business owner you’re entrusting your success with your potential partners which is why you have to be careful when choosing who you do business with.

When you are selecting a business to handle your company’s signage, it’s important to do your research to ensure that you are choosing a business that is trustworthy, dependable, and professional. There are a lot of questions that you should ask before you partner with a potential signage company to ensure that they’re the right fit for your needs.

 What Industries do you typically serve? Is there one you specialize in?

Signage is used universally, throughout every industry to display messages to customers, market a business, or to show compliance with regulations. But not all signage houses are created equally. While most signage businesses handle a wide range of industries, some might find that most of their clients are from a specific industry either intentionally or just by coincidence. If your signage company focuses on a specific area of business to see if their focus is within your industry or not.

What are the right materials for your sign type?

Signs are created from a wide range of materials depending on the sign type. Not only does it depend on if it’s an indoor vs outdoor sign matter, but signs can be fabricated using metals, fabrics, glass, vinyl, stone, wood and beyond!  Materials for more complex signage may differ from your basic outdoor corrugated yard sign. Consulting a professional sign company is critical to help you understand the durability, quality and effectiveness each material presents for you signage requirements while working to stay within your budget scope.

What is the right design and color scheme that stands out best?

So much goes into the planning of the sign design. From choosing the right color combinations to the right font type, your sign is your calling card and so it’s important that it leaves a lasting first impression.

Consider your location and the distance your sign is from passers-by.  Will you include your logo or a unique graphic or perhaps that is too busy for the space provided. All of these questions are important factors that affect the overall design.  Be sure when you consult your local sign expert that you are prepared.

Do you special permits or requirements needed for your business sign?

Unfortunately this can vary from city to city and even depend on the building type your business occupies. For example, the city of Deerfield Beach, FL requires three color copies of drawings with the sign drawn to scale, color information, lettering style, dimensions, mounting details and more.  Deerfield Beach, FL also requires business owners to include on their sign applications engineering plans for all new building and monument signs, a notarized consent letter from the property owner granting permission on the requested area where the sign will be placed. Electric signs may also require an inspection to ensure proper installation.

outdoor monument sign

All states must also comply with The Americans with Disabilities Act of 1990 that requires visible signage for those with disabilities across all businesses. These strict guidelines must meet both local and federal rules.  Everything from braille and tactile signs, handicap parking signs must all meet government standards based on their placement, size, type fonts and more.  Following the proper protocol to apply for permits can be a confusing undertaking while you are working on various other facets of opening a business which is why contacting a respected, local sign company such as Signarama Deerfield Beach is recommended.  Trustworthy sign professionals who have been in the community for a significant period of time are well versed on the sign requirements including the application process and fee schedules you will be required to submit.

What Is Your On-Time Delivery Record?

Late jobs are just not acceptable, but occasionally they may happen. Your signage might be time sensitive and needed for a specific event. Ask your signage provider how they can prove their delivery record and how they plan to stick to it. Be sure to inquire the course of action if a sign is late and how you may be compensated if your deadline is not met.  Always be clear as to your expected delivery date so that your project is on-time, helping to build a relationship for future projects.

What Quality Control Systems Do You Use?

The last thing you want is a sign that doesn’t look quite right. In order to ensure that your signage house will manage your job properly it is important to ensure they have a written quality control procedure.

A great signage shop will be able to answer these questions in a way that is satisfactory to you and your business needs.

Choosing the wrong sign company for your business can end up costing you thousands of dollars in lost revenue and time. Signarama Deerfield Beach understands the importance of selecting the right partner to do business with and we will work with you to deliver the perfect sign for your business.

Contact Signarama Deerfield Beach today to begin planning your next project!